Category: General

As an Internet retailer or company, you will find that your website traffic really does depend on the search results provided by search engines. While yes, you will get some people who will share your link with one another, it is nearly impossible to survive if on the World Wide Web, without being in the top twenty search results at least once or twice in a search.

Generally speaking, there are a few ways to bring your company up the ladder of search results, one being paying for your top spot, which, most companies or people couldn’t ever dream of affording. Fortunately, it is more than possible to get away with this without having to pay those high ad prices. Instead, you can hire a SEO content writer for the job!

SEO writers as a whole need to know the best ways to bring your company from having no place in search results, to the top twenty. While it is no guarantee that it will increase your traffic, there is a high probability since most people will click on one of the links listed on the first page of a search.

The job of a SEO writer is to lace in specific phrases and words into their SEO content writing, all while creating an entertaining and engaging use of words. Without this engagement for the reader, your SEO writing will do little good in the months to come. So, it is of the utmost importance for any company to hire the best SEO content writer that they can.

Remember however, that best, doesn’t always mean hiring a corporately trained SEO writer. In fact, many of the freelance SEO content writers have an upper-leg on the competition, simply because they are far more driven to earn their paycheck, thus, they typically try to stay on top of whatever changes are made in search engines.

Another way to get your SEO content written is to hire a typical writer and a SEO expert. While the writer should be able to create an engaging content article, the SEO expert can help to lace in some hyperlinks throughout the entire content to ensure that people are drawn to your website by using html coding. While this isn’t a necessity, it is always helpful if your SEO writer understands html and knows just how to use it to your advantage.

While it may be tempting to get SEO content in bulk for most companies, you should remember that quality is definitely better than quantity in many situations. If you are trying to hire a content writer with the understanding of search engines, if you would like quality work, you likely will be spending a pretty penny for a corporately trained SEO writer. Fortunately, there are many well-educated or experienced freelance SEO writers out there who would gladly help you to create the best possible content they can.

Now that you know just how important SEO writing can be to any company, why aren’t you running to find your SEO writer? What is there to loose? All there is to loose is unpopularity in exchange for a higher spot on the worlds most popular search engines.Submit article
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Whether you own a big corporation or a mom and pop style Internet shop, anyone can benefit from having a SEO content writer under the payroll. But, why is that? Why would you want to employ someone to write content for your website? Well, while yes, you can make it from listing your products and hoping that people will drop by for a browse through your goods. Or, you could make the deal sweeter; draw yourself up the ladder of the search engine game.

Although you wouldn’t consider this to be a necessity, your website could become far more successful with the practice of SEO content writing. While yes, some SEO writing can come at an expensive price, if you find a freelance SEO content writer, you will be paying pennies on the dollar compared to the benefit that this style of search engine optimization writing can bring you.

Just like any other style of writing on the Internet, SEO content writing will touch hundreds, or thousands of people across the world. This, as you may very well know, is a great thing, especially if you offer international shipping on any goods that you may be trying to sell on your website.

When you are looking for a SEO writer, you can do the typical thing and post in newspaper want adds, or, you can use the very engines that you want to use for your website. Using personal classifieds websites and wanted ads online can help you to find your new SEO writer in no time.

So, what do you do once you find your SEO content writer? You offer them pay of course! While some people will work for the notoriety or for residual income, most SEO writers will expect to be paid per content article or per word, the average run anywhere from one cent per word to ten dollars per article. What you pay your SEO writer is entirely up to you, and what the SEO writer is willing to take. Typically, if you are trying to save some extra dough in the process, hiring a freelance SEO writer can benefit you both.

Now that you know how to find, hire, and pay your SEO writer, it is now time for you to sit back and reap the benefits. However, if you notice a steady decline in your traffic once the SEO writing has been implemented, you may want to read over the content a bit more closely. IF you wouldn’t want to read through it, neither will your readers. It is of the utmost importance for the SEO writing content to be entertaining, informative, and functional for both you and the reader.

So, shouldn’t you be writing up your wanted proposal? Remember to be fair to your writer, as they will be fair to you and will help to draw in countless business to your website! If you scratch the back of your SEO writer, chances are, you will begin to reap the many benefits that there are to have when using search engines as your method of advertising.Submit article
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Are you on the verge of hiring an SEO agency? Do you know that you need to hire an SEO company? If so, there are six things you should know to ensure you work efficiently with your chosen SEO expert:

1. Do your research prior to hiring an SEO agency. If they turn out not to have the skills or knowledge advertised, you have a valid complaint against them. If they simply turn out to be no better than advertised and you didn’t do your research, you have no right to complain or demand your money back. Do the research and you will find an SEO company who fulfills all of your expectations.

2. Give it some time to start working. Some people get frustrated because a week or even a month passes and they are not seeing substantial jumps in their traffic rates. You have to give your SEO professional a chance to do their job. The best search engine optimization strategies take a bit of time to work. That is why SEO is considered a long term strategy for website exposure and traffic.

3. Work with your professional, rather than against them. If you are going to work with an SEO agency in the long term, make sure to ask them about things you want to do for your site independently. They can help you add to your site and implement new techniques in a manner that benefits your site. Think of yourself as a team with your SEO company, so you work with them.

4. Do some research and educate yourself if you have a lot of questions on technique and strategy. It is difficult for an SEO agency to constantly answer technical questions from clients who want to know what is happening with their website. If you learn the basics from your SEO expert and then do some research to learn the details, you can cut out a lot of distracting conversation and allow them to do their job.

5. Don’t hesitate to ask questions when you genuinely need an answer. A good SEO agency should be willing to answer questions in a timely fashion when they come up. If it is not something you can research or figure out on your own, or if it directly involves the techniques being employed on your site, you should be able to ask questions and get answers.

6. Treat others with the respect you want to be treated with in return. This is the old golden rule, but applied to the SEO industry. If you are disrespectful and rude to your SEO company, they are not going to willingly work with you very long.

Remember, you wouldn’t be hiring an SEO agency if you knew all about SEO yourself. Give your SEO company some room and allow them to do the job you hired them to do. As long as you are seeing the results you want, and everything you were promised is being lived up to, then you can benefit tremendously from this relationship. If your goal is to learn SEO, then take the basics from the SEO expert and learn the rest on your own. You want them to focus on your site, not on answering your questions.Submit article
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If you want your web site to be on the first page of Google, Bing or Yahoo, you need to have the right kind of knowledge on the inner workings of search engines and learn SEO. You have to be properly exposed to the latest technologies, programs and information available in terms of Search Engine Optimization.

SEO or Search Engine Optimization may seem like a complicated issue, but it does not need to be a convoluted learning experience. You can learn SEO with the right information, and in no time, you can optimize, tweak and adjust your online marketing plans to achieve top rankings. There are several techniques that could help you properly learn SEO without the headaches:

Technique #1–Seminars

As with any learning opportunity, seminars present the best ways to learn SEO. Attending seminars on Internet marketing and other industry related events will help you keep yourself abreast with the latest information on how search engines index and file web sites. These seminars will teach you the vital techniques to attract site traffic that will in turn boost your result rankings. The quality of information you get from these seminars may vary, but there is always one that will have speakers who reveal useful insight on effective SEO techniques.

Technique #2–Online SEO Courses

There is a number of online SEO courses that will help you learn more right at the comfort of your home. The costs may vary from a couple of dollars to thousands, depending on the duration and quality of the lessons. The biggest advantage of learning SEO from online courses is in the diverse learning methods to choose from. You can learn SEO from PDF guides, downloadable instructions through streaming or videos, audio mp3’s and also webinars. No matter what learning method you choose, you will always find a course that will suit your learning preference and unique needs best.

Technique #3–SEO Blogs

Another healthy option to learn SEO is to read and follow SEO blogs. More and more SEO experts are going out of their way to chronologically record their experiences and advice regarding SEO. You can simply Google “SEO Blog” and you will get numerous results. Filter out blogs and choose the ones that are frequently updated, bookmarked and are in the first results page. These blogs are more likely to contain the most useful information. There are a lot of blogs that you can learn SEO from, so be open to checking them out before discarding them.

Technique #4–SEO Forums

If you are on a tight budget and cannot afford the seminar registration fees and online courses costs, you can tap into SEO forums. These forums are a rich resource in terms of firsthand SEO experience and information. You can talk to different kinds of SEO experts with varying skill levels and experiences. A majority of forum experts and members will answer even your most perplexing or simplest questions. The key in getting the most out of SEO forums is in choosing from whom you get the information from. There are many forum posers who pretend to be experts when in fact they only have limited knowledge and do not even have real experience to get their info from. Read through the forums and look at the profiles of the members before taking their word as worthy.Submit article
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Before you post an ad for an SEO article writer or finalize an SEO writer recommended by a friend or associate, be ready to answer the most pertinent questions regarding hiring a good SEO writer – if you want a great content writing job!

Questions to ask before hiring a writer for your website SEO promotion:

1) What specific work do I want my SEO writer to do?

2) What is the SEO goal of my content writing project?

3) Does this SEO article writing project for website promotion meet my company goals?

4) Does the writer have the necessary expertise to complete my job?

5) Do the article writing rates fit my website promotion budget?

Once you have satisfactory answers to the above essential questions for hiring a good SEO writer, your hiring process will be a lot smoother and your website SEO promotion goals easily accomplished too!

Here are the top 5 tips for finding a good SEO writer and getting a great content writing job done. Read through these tips to figure out the best ways to hire the best writer for your website promotion campaign – and see the results for yourself!

Tip #1 – Search sites offering freelance writing gigs because these are the favourite haunts of writers looking for work. Read through the credentials and check out the online portfolios of professional writers matching your company’s writing needs. Establish contact with the ones that closely match your content writing needs and sort out payment, deadlines and styles required for best website promotion with SEO article writing.

Tip #2 – Value your website so your chosen SEO writer does the same. After all, your website is nothing short of a virtual storefront! So, you need to ensure that your writer also understands the need to make a great first impression on your website visitors, and thus, is motivated to create original, reader-friendly, SEO content that showcases your business in the best light.

Tip #3 – Be prepared to pay fair rates for professional SEO content writing, since experienced SEO writers working full-time deliver high quality, original web content that draws in visitors and helps them convert into customers as compared to amateur or part-time writers, just looking to earn a quick buck. Understand that just a strong grasp of English (or any other language) is not enough to ensure great SEO web content; your chosen SEO article writer must also be talented, a creative thinker and able to express complex ideas in simple words that appeal to humans while also attracting search engines.

Tip # 4 – Compare rates and write-ups of different writers by clearly outlining your content writing needs and asking for quotes and samples of SEO articles. If there are major variances in article writing rates, check for the client list, educational qualifications, years of SEO writing service and knowledge of your particular market segment. Writing quality and rates usually vary because of these elements, so depending on your need for quality SEO versus cheap SEO, you can hire an experienced SEO article writer or a writer who has recently graduated to deliver on the calibers of services you want to pay for.

Tip # 5 – Don’t forget to find out who exactly will be working on your project. Sometimes, SEO writers are associated with companies or writing groups that outsource your project to cheaper writers, as many work with agencies. To ensure you get the quality you expect and are paying for, conduct an online or telephone chat with your chosen writer to discuss your article writing needs in detail. This will give you a good idea of the writer’s interest, knowledge and ability to create unique, optimized articles for your website promotion success.

Visit [http://www.ewriterz.com] to hire Deepanjolie Figg, quality SEO Article Writer [http://www.ewriterz.com] to boost your website promotion results with quality SEO articles.Submit article
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There used to be a time when SEOs could get away with almost anything. They could stuff pages with irrelevant keywords, build spam incoming links from shady domains, paste duplicate content across pages, and still go unpunished by search engines. But today, bad SEO can result in a sharp decline in ranking and traffic that might be impossible to recover.

Hiring the Agency that will do SEO Right

No website can afford to turn a blind eye to the free and often sizable organic search traffic. That’s why entrepreneurs and small business owners need to hire an SEO agency at some stage. Hiring an agency is a critical decision that should never be taken lightly, because the mistakes that the SEO commits can cost dearly in terms of traffic and ranking. Moreover, these mistakes can be expensive to fix.

Here are 4 difference between SEO done right and wrong. Small businesses should make it a point to evaluate SEO agencies keeping these differences in sight. The biggest difference, though, is that SEO can make an online business when done right, and break it when done wrong.

SEO Done Right Vs SEO Done Wrong

Difference #1: Attitude of the SEO Agency

Right: An agency that is going to do justice to SEO is proactive in asking questions. They request access to the CMS, keywords, the previous history, Google Analytics and Search Console, etc. The right SEO agency always has suggestions for improvement.

Wrong: An SEO agency that asks no question, offers no suggestion, and doesn’t communicate proactively is probably going to do SEO wrong. They might rely on their network of spam sites for building links to the site they are optimizing, a mistake that can be disastrous after Google’s Penguin Update.

Difference #2: Traffic and Conversions

Right: When SEO is done right, traffic drops and revenue improves during the initial months. This is because the agency gets rid of irrelevant or low-yield keywords and focuses on more productive keywords. This eliminates unwanted traffic and increases conversions because of better targeting.

Wrong: When done wrong, SEO can initially drive a lot of unwanted traffic from irrelevant keywords and/or referring domains. This will last only until Google’s Penguin and Panda Penalties hit the website, after which it may be daunting to recover the traffic and ranking.

Difference #3: Quality of Back Links

Right: Back links are still the most important off-page ranking signal. The right kind of SEO focuses on content marketing techniques to build natural back links from high authority domains. The right SEO agency will carry out link building only with websites that have a high DA score.

Wrong: When SEO is done wrong the “optimized” website can end up with hundreds or thousands of spam back-links, cultivated by an agency that didn’t know its job. These back links can seriously hurt the search rankings. They are also a real pain to get rid of or “disavow.”

Difference #4: Long Term Effects

Right: When done right, SEO causes a positive reinforcement effect on the ranking. It’s because the visitors are driven by relevant keywords, and the pages contain matching content. The visitors’ time on page increases, as they find whatever they came looking for. Google considers it good user experience and rewards the site with a better ranking next time.

Wrong: When SEO is done wrong, ranking and traffic plummet soon. It’s because search spiders have become smarter at spotting illegal tactics. They can detect illegal practices like spam back links, keyword stuffing, duplicate content, etc faster than a few years ago. In the worst case, the site can be slapped with a manual action penalty, which can mean a lot of headache, expense, and hard work.Submit article
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In this article, let us have a look at the top five best SEO softwares.

1. IBP 11

iBusiness Promoter (IBP) 11 is one of the best SEO tools available. It is a comprehensive SEO tool which helps your site get top rankings on search engines. IBP provides a one-stop solution for almost all optimization needs. You can benefit from features like rank analysis, search engine submission, optimization advice, keyword density analysis, daily word search, article submission tool, HTML validation, link exchange creation, ROI calculation and PPC manager. With so many useful features, this tool is perfect for all types of small businesses which require rankings in Google search engines.

2. Web CEO

This is SEO professional software. Perhaps, it goes beyond SEO & assists in the overall promotion of the website. It features a smart user interface which helps automate a majority of the repetitive tasks and encourages the user to adopt a much more structured approach in search engine marketing. Moreover, it helps you find the best keywords by means of comparing keyword popularity and competition as well as by managing your PPC campaign with popular service providers such as Google AdWords.

3. SEO PowerSuite

Well, SEO PowerSuite seems to be a top SEO tool with several great features which makes it more efficient compared to other similar tools. Normally, the right SEO software assists you with keywords & finding links to your website from various other websites online. SEO PowerSuite software perhaps goes a step more and offers small businesses with a group of full-fledged tools: Website Auditor, Rank Tracker, SEO SpyGlass and Link Assistant.

4. SEOprofiler

SEOprofiler is a programmed set of SEO tools which are designed to assist online marketers to enhance search engine rankings, their web pages look for. The tool also has on-site optimization tools meant for improving coding and layout of web pages, thereby making it easier for search engines to locate those pages. In addition, it features, keyword research tool & social media integration choices which can help businesses to engage more closely with prospective & existing customers.

5. SEMrush

SEMrush is perhaps the most user-friendly SEO tool. This is a really friendly tool. The tool helps you in optimizing your website in a shorter period of time compared to other tools. It also provides enormous data that include keyword count, PageRank, traffic rank, XML sitemap, back links, ranking on different search engines, and relevant keywords. Also, the tool has separate divisions for different tasks such as SEO, My Site, Research and PPC. Being a small business owner, it is possible for you to benefit largely from this SEMrush tool because it will help in keeping track of the backlinks to your own site as well as on other sites.Submit article
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Hiring a right SEO firm is a lot like hiring a mechanic for your automobile. A lot of it comes down to trying to understand what hiring an SEO firm should cost. In actual, SEO should not cost anything, as it is an investment that should yield a positive ROI for your business and therefore cost nothing. Asking what SEO costs is just like going to an automobile dealer and asking the dealer, “So, how much for a new car?” then you get a natural response, “It depends on what are your requirements?” He will ask some general questions like what you’re going to use it, how much you’ll drive it and other similar questions to suggest a suitable car for you. In the same way, there are several factors that affect the price of your SEO packages.

One-time investment or an ongoing relationship

The very first thing to determine what your SEO needs is whether you have a one-time project or you need it for an ongoing relationship. If your needs are temporary then your question is not “How much does SEO cost?”, but rather you should ask “How much will my SEO project cost?”

On the other hand, if you’re entering into an ongoing relationship, then you’ll most likely be billed a monthly retainer which will cover all your demands and needs.

Size of firm

Bigger is not necessarily better when it comes to choosing SEO packages. Large and small SEO agencies, both have their places and it’s important for you to know which will suit the best for your business. Often, large SEO firms have one-size-fits-all services for small and local businesses. This can be a great investment for them with a limited budget and limited SEO needs. On the other hand, small SEO agencies offer high-end, customized services to match with all your marketing strategies.

Target market

Any SEO firm can’t tell you what they are actually going to cost? They need to briefly understand your target market. The audience or the market you’re trying to expose to your product matters a lot what you’ll pay for your SEO. The larger and competitive your market, the more you’ve to pay for your SEO. Moreover, if you’re doing your business over the web, you can expect to pay higher in comparison to those who are doing their business locally.

So, once you’ve determined whether your needs are temporary or ongoing, you will know what size of SEO firm matches for your business. As well as, your target market niche is global or local or somewhere in between, you’ll be in a better position to know which SEO packages will suit you better or how much amount you’re going to paySubmit article
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The Importance Of Local SEO

Local SEO is an essential part of your SEO strategy, especially if you’re a smaller to mid-sized company that relies on the business of local customers. There are many different strategies that you can implement, from optimizing your content using keywords to submitting your NAP (name, address and phone number) to various local directories. To help organize, streamline and track all of your local SEO efforts, you should make use of these local SEO tools.

The following are 15 different local SEO tools that you might find extremely useful, some of which are available at a small cost and some of which are free also.

1. Google AdWords Keyword Planner

This tool works for strengthening your local SEO keywords. During the keyword research phase, you can identify the traffic for specific keywords as well as find new local keywords based on local searches. The Keyword Planner tool even lets you conduct research based on geographic regions. Not only it is a useful tool to have for your local SEO keyword efforts, it’s free to boot, and arguably one of the most useful free SEO tools available as well.

2. SEOProfiler

The most powerful local SEO tools that you can put in SEOProfiler, as it includes features such as a website audit tool, website page optimization, a link disinfection tool that identifies bad backlinks, the ability to identify strong local keywords and even customizable PDF reports.

3. Moz Local

Moz Local is a basic local listing management tool that allows users to manage local listings as well as claim and verify listing submissions. The tool also works with data aggregators to help push listings, making sure that your business is visible. Additionally, the tool will scan through your citations and notify you of any errors that it finds which could be hurting your local SEO. Moz Local will give you a rundown on what kind of categories you’re listed under and what type of media is used for your citation.

4. BuzzStream

BuzzStream is a tool for earning local backlinks as it can help you identify and build relationships with local influencers to help drive word-of-mouth traffic as well as boost local awareness of your brand. The tool is also effective for content promotion and digital PR.

5. SEOPressor

SEOPressor is a tool that scores your site’s overall SEO strength and provides guidance and recommendations for how you can improve it, which will in turn help with your local SEO even if it’s not specifically built for that. Particularly useful is its audit feature that will notify you of any pages that need to be optimized in certain ways, it’s a feature that has earned SEOPressor as one of the best SEO tools for small business.

6. Whitespark Local Citation Finder

The most full-fledged local listing management tool that you can invest is Whitespark Local Citation Finder. In addition to basic local listing management, the tool finds where you should list your business to improve local SEO rankings. It also boasts a number of additional features, including the ability to collect customer feedback and online reviews, monitor local search rankings by a city, discover create link opportunities and more.

7. Synup

Synup is useful for submitting your NAP to local directories. It’s a tool that allows you to easily manage your local listings as well as review and analyze your listings and NAP data. It’s one of the most comprehensive directory lists that you can have and it will allow you to check listings to see if you have existing credentials on them, to add your NAP to listings and fix incorrect data on existing listings.

8. Screaming Frog

Screaming Frog helps to audit and index the website’s HTML and Meta Data in addition to helping you find any broken links to avoid hurting your local SEO rankings. There are advanced features available as well, but for a price.

9. Serplify

Serplify is web software that will help you to achieve a page one ranking on Google’s results pages by adding domains and locations you want to rank for and automatically adding thousands of optimized unique pages of content for every keyword, as well as automatically mass indexing, optimizing and syndicating your content.

10. Local SEO Checklist

This tool will ensure that you can boost your local SEO rankings. As this tool offers 40 different options that detail specific tasks to help you optimize your site and increase your ranking by developing your blog, your on-page SEO, your social media and more.

11. Upcity Free Website Analyzer

UpCity is basically an SEO report card. All you have to submit your website as it will analyze every aspect of the page, giving you an overall score out of 100 that compares your page to your competitors.

12. ReviewTrackers

ReviewTrackers is a tool that tracks the customer reviews of your business. It plays a big part in your local SEO strategy, not to mention your reputation, which makes this tool very useful. Basically, it collects online reviews and feedback from over 70 review sites that you can use to determine your brand’s reputation as well as awareness.

13. Copyscape

Nothing will hurt your site more than copied content. Duplicate content is a way to damage your ranking, for regular SEO and local SEO. Put your content through Copyscape to make sure it’s completely original and it avoid plagiarism, whether it’s content duplicated from your own site or content duplicated from another source outside of your site.

14. PageSpeed Insights

The rate at which your web pages load will have a huge impact on your local SEO rankings. The slower your pages load, will less likely visitors are to remain on your page. This can have a big impact on your bounce rate, which could hurt your rankings. PageSpeed Insights will not only review the load times of your site but also make suggestions on how to improve it.

15. Ahrefs

Ahrefs can help with your local SEO strategy by providing a detailed backlink profile for any website you want. This allows you to see who is linking to your site, what anchor text they’re using for backlinks and how strong your backlinks are. It also allows you to check the strength of your competitor’s backlinks. The tool is used by thousands of users throughout the world.

SEO is incredibly important to the success of your online marketing efforts, because of this, a lot of marketers implement various SEO tools including local SEO tools, some of which can be found for free, in order to track, measure and analyze their SEO efforts. You may already even be using some of the more common SEO tools, such as Google Analytics. However, it’s important that you don’t forget about your local SEO efforts as well.

By using these local SEO tools it will make you easier to implement local SEO strategies as well as to track them and measure the performance, thereby helping to ensure that your local SEO efforts are as strongest as they can be.

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As the owner of a small or medium-sized business, you may be under the impression that “SEO” (Search Engine Optimisation) is just a fancy marketing term for big businesses and corporations. And you’re not alone – in a recent survey, it was found that while 56% of small businesses have their own websites, only 28% think about SEO.

The importance of SEO in this day and age could not be more prevalent. Neglecting to apply SEO strategies to your website may be as crippling for your business as locking your front doors. So what does SEO do? In a world where most consumers use search engines to find nearby companies, SEO is the difference between being visible or invisible. Here are 5 reasons why SMB’s should use SEO today.

1) Traffic Boost

The traffic going to your website is driven mainly by search engines. Simply putting up a website is not enough to get seen; people have to know you exist in the first place. Every time they use Google or another search engine to find their new job, designer handbag, car repair (or anything else), Google uses special algorithms to determine which websites will show up on the front page.

By using certain SEO strategies, you can be one of the first sites to pop up every time someone needs something related to your business. Without SEO, you will be buried beneath a mountain of competitors.

2) It’s Cost Effective

Most marketing and advertising costs big money, but the only cost of SEO is how much time you spend learning SEO strategies and writing content, or paying an SEO specialist to improve your Google rankings. With a proper SEO campaign maintained over several months, you can expect an ROI several times greater than any Facebook or AdWords advertising, up to 800% or more.

3) Small Businesses Can Beat Big Businesses with Specific Keywords and Other Localized Advantages

Once you get into SEO, you will start to learn that it’s all about the keywords, which are simply the words and phrases that people enter into search engines. The overall goal of SEO is to write content in which these keywords are used and focused on, making your site stronger and higher ranked when people Google that certain keyword.

So you might think that your chances at success are hopeless; after all, how are you supposed to out-SEO corporations and large businesses that have been doing this for years? Well, small businesses actually have a greater advantage due to long tail keywords. Long tail keywords are long and specific keywords or phrases. As a small business, you also have a smaller and more specific target audience (for example, everyone looking for your product or service in your town or city, as opposed to a global audience). You can hone in on long tail keywords that include your specific location or audience, that big businesses won’t bother tackling. Sure, Toys R Us may get all the “new toys” searches, but your small toy store can capture all the “new toys for young boys in London” searches.

And this isn’t the only thing that helps out small businesses, search engines generally take into account the user’s location with Local Search, meaning you have a better chance to be seen by people in your area. This will only improve with recent updates in which business owners can further personalize their listings.

In addition to this there is also what’s known as “off-page SEO”: this is less about the SEO work you do on your website, and more about improving your reputation in the real world and through social media. It turns out that people are more than willing to talk up a small local business that provide a good service, and the more people are talking about you on the web, the more likely your rankings will rise.

4) Competitors Will Always Have an Advantage If You Don’t Jump Onboard

The internet boom has come and gone, and ignoring what it can offer is just irresponsible for your business. SEO is fact of life these days and most, if not all, of your competitors are certain to be doing this, so you need to get onboard.

You may argue that you already have a stable group of loyal customers who will keep your business afloat, customers with whom you have built up trust before the SEO and social media years. Sure, that may be the case now, but how long until those customers stop needing or wanting the service or product you provide? New customers will not flock to your store like the old ones. Why? Because new customers will be swept away by your competition long before they even hear your name.

5) SEO Will Always Be Around

SEO isn’t something that we’ll ride out. The way search engines work, and the fact Google has an increasingly monopolized hold over search engines and various social media platforms, SEO will always be relevant. The best option is to start working on your SEO as soon as possible if you don’t want your business to drown under the current.

So what are you waiting for? Don’t let the marketing acronyms and jargon scare you away; at the end of the day, SEO is as simple as every other part of running a business. The longer you wait, the further you fall behind. And if you still don’t feel comfortable handling all the technical aspects of SEO, that’s fine; that’s what SEO specialists are for.

Need Some Help? Or Want To Read More About SEO?

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