To become a successful wedding makeup artist you need to become skilled at promoting you and your business. Here are 5 ways you may or may not have heard to to get the word out.
Press Releases
Press releases are a great way to promote your business at low or no cost. Send one to local reporters at least once a month to promote your business. Include a great headline which creates curiosity (think about what headlines attract your attention!)
You can send a press release to let people know that you are opening your business, adding a new product or service, attending a certain event, doing some work for a particular charity and other newsworthy events.
Direct Mailings (eg. leaflet dropping)
Direct Mailings are a great way to promote your business in the local area. Create an ad on A5 paper or use your business card and either deliver them yourself or hire a distribution company to deliver them for you. If you’ve got teenagers wanting extra money that might work too!
Make sure to add a call to action in the ad or on your business card and use to build your list of potential customers.
Leave brochures and business cards in wedding-oriented businesses like bridal consultants, bridal shops and caterers, hair salons, trendy boutiques and dress shops.
Cross Promotion
Particularly helpful in marketing a bridal makeup artistry business cross promotion involves promoting your services alongside another business. Is there a wedding shop for example that is willing to promote your services in exchange for you promoting them? If offering specialist makeup services for disfigured clients you could cross promote with a plastic surgeon or oncologist. Get to know local event planners and party planners! Contact local vendors who you want to be associated with.
Charity Work
Choose a charity and offer to do free makeup services for them. Perhaps host a pampering evening for them or a fashion show where you apply makeup on the models. You’ll get known and your message is likely to be shared by the charity. You can share details of the evening with a press release too. Working with a charity can help to build your reputation in the local area.
Fish bowls
A fishbowl can be very successful if placed somewhere frequented by your ideal customer. It is simply a bowl of box where you can collect business cards or provide a small survey for people to fill in in exchange for something of value; perhaps a drawing for a makeover. You can contact everyone who provides their details whether they won or not to let them know about what products and services you provide.
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